Uncover the intriguing journey of Tyla’s rise to superstardom, exploring how she may have used her collab with Ayra Starr as a pivotal stepping stone and the subsequent impact on her career. From the success attributed to marketing prowess and dance challenges to the nuanced discussion on colorism’s influence in the music industry, the video navigates through Tyla’s strategic choices and potential pitfalls. Delve into the exploration of Arya Starr’s missed opportunities, Tyla’s genre transition, concerns about music whitewashing, and the possibility of Afro-Fusion to stand out. Join the discourse on Ayra’s alleged mistakes, including the collaboration with Tyla and Ayra’s new direction in adopting a white European sound. This video unravels the complexities of success in the music realm.
Time Code Chapters
00:00 – Tyla Used the Hit Song as a Stepping Stone to Superstardom
01:53 – Tyla’s Success Due to Marketing Push and Dance Challenge
03:38 – Colorism and the Influence of Skin Tone in the Music Industry
05:39 – Arya Starr May Have Missed Out on Becoming a Superstar Due to Collaboration with Tyla
07:36 – Tyla May Be Trying to Differentiate Herself with a Pop Sound
09:20 – Concerns About Tyla’s Music Being Whitewashed
11:38 – Tyla Could Potentially Transition to Afro Fusion Music to Avoid Backlash and Stand Out
13:19 – Tyla Made Two Mistakes – Collaborating with Arya Starr and Choosing a White European Sound
My analysis of Ayra Starr’s career – https://youtu.be/OhCUMddGKtw?si=ynVHfchVaB7gNf5x
Kenim O is a seasoned filmmaker and media/tech entrepreneur, boasting nearly two decades of invaluable experience. Her educational background includes prestigious institutions such as Harvard Business School and Tufts University.





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