Weetabix broke the internet on Tuesday morning, when they posted this controversial meal. This caused brands everywhere to go on a twitter frenzy. Here are some of the reactions.

Most brands are boring online. Attention is the currency of the information era and there’s a lot of competition out there. If you want to stand out, you can’t afford to be boring. Here are 4 lessons your band can learn from Weetabix baked beans challenge.

1. Show your brand’s personality

Humans connect best with humans. In the 20th century, brands were impersonal. Today, the human element sells. Give your brand a compelling personality, and your audience will be engaged.

2. Stay on brand

Your brand’s personality and communication style should always be consistent and on brand.

3. Shameless plugs are effective when they are subtle

No one likes to be sold. However, when you use language to subconsciously remind customers of your products and services, it’s a win win!

 

4. be trendy

One of the best ways to get organic reach online is by following trends. Challenges are always great!

5. competition can be complementary

6. it’s ok to be a troll

All in all this Weetabix frenzy might have been a pr stunt, but it worked! Everyone’s talking about it! So how can you get everyone talking about your brand?

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