Tarte Cosmetics, a random makeup brand, is under fire for its lack of inclusivity in the shades they offer. The brand has been accused of promoting racism and discrimination, and many are speaking out against their actions. In response, Kenim O is urging consumers to support black-owned beauty brands like Fenty Beauty, who prioritize diversity and inclusivity in their products.

This controversy has brought attention to the issue of unequal treatment of minority creators in the beauty industry. Tarte Cosmetics has faced criticism for their lack of representation and support for diverse creators, leading many to question the brand’s values and commitment to inclusivity. In light of these events, there is a growing call for consumers to support black-owned businesses and uplift the black community.

By choosing to buy from black-owned beauty brands, consumers can not only support diversity and inclusion, but also empower the community through economic advancement. As the beauty industry continues to face issues of racism and inequality, it is more important than ever for consumers to be conscious of the brands they support and the values they stand for.

This video highlights the importance of choosing to support businesses that prioritize diversity and inclusivity, and the impact that these choices can have on the larger community.

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► ABOUT THIS VIDEO Filmmaker/Media & Tech Entrepreneur Kenim O breaks down the unfortunate realities black families face in America.

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